1 Fun Day in the Life with Allison Lancaster

Creating a Brand with Allison Lancaster

Allison Lancaster is a business coach, educator, Pinterest guru, and boss babe who really knows how to stand out from the crowd. In everything she does, she strives to empower her clients to live out their dreams and grow their businesses. She took her passion for blogging and turned it into a business that has been featured in places like Forbes, TODAY show, Motherly, and Huffington Post! I was so thrilled to work with Allison for her Johnson City branding photos because I actually work with her for my own business!


Allison was super clear about wanting her brand photos to be fun, colorful, and unique. She wanted her personality to really shine through. Her plan was to use these photos for her website and on social media, so she wanted them to really pop. It was a priority to capture her in all forms from beginning to end, as well as some lifestyle photos of her in the beautiful kitchen at Cherokee Creek Farm, some with her #bossbabe car, and her designer bags!


We decided to do Allison Lancaster’s brand photo shoot at Cherokee Creek Farm just outside of Johnson City, Tennessee. With so many outfits and ideas, it was best to have one location that offered the variety we needed. We started in the stunning bridal suite upstairs with some professional shots. We then proceeded to take photos in nearly every room of the house!


Cherokee Creek Farm is full of high ceilings, bright neutral colors, and southern charm so when paired with her colorful outfits and props, we achieved a look that was bright enough to stand out, without her photos clashing against each other. This way, she could use her photos for social media and on her website without distracting the viewer.

Allison has been able to implement her photos in her social media posts, blogs, and more. She is the perfect example of something I tell my clients all the time: When building a personal brand, brand photos are crucial. When done right, these photos will show off your personality and help people get to know what makes you special! If your business needs a refresh, be sure to check out her services– she has an incredible team of social media and business specialists that will help your small business flourish!


Looking for more branding session inspiration? You need to check out the 5 Ways to Show Your Personality in Branding Photos!

Hi there—

i'm danielle

I'm a Virginia-based wedding & portrait photographer capturing photos that look like actual ART. 

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hi, i'm danielle—

In the past 10+ years as a Wedding & Portrait Photographer, I’ve found that, aside from arming myself with my cameras to catch swoon-worthy moments of my couples on their day, I’m also bringing a few other unexpected things. 

Like my tough love mom-voice that will keep your bridal party in check, my air of calm if you’re feeling overwhelmed, and the corniest jokes so no one has the jitters in front of the camera!

Because so much more goes into getting those gorgeous wedding photos than just hitting “click!”

and I'm not just bringing my camera to your big day.

Wanna know what you need for                        
detail photos?


In the hundreds of weddings I’ve photographed, I’ve created as many different flat lays as you can imagine. And so I’ve curated a complete list of must-have items for you to gather so your detail photos are even more special. For the free list, enter your email below:

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